Madura plans to launch luxurious lifestyle stores

Indian men who love to spend extra bucks on clothes now have a reason to be happy as they soon would have a chance of getting a perfectly tailored business suit that would help them stand out from the crowd. Madura Garment Exports is all set to launch The Collective, a chain of high end stores by October this year.

The made-to-measure stores will allow fashion conscious men to not only pick the fabric of their choice but also select design and cut, to get a one-of-its-kind suit that will be stitched in Europe.

A subsidiary of Aditya Birla Nuvo, Madura will invest nearly Rs 2750 million for opening these stylized stores that will house almost 35 globally renowned brands including Armani Collezioni and Henry Pool. Madura has appointed Kramer Design, New York-based brand retailer for this venture.

These opulent and elite outlets will be spread across 18,000 to 20,000 square feet. The first lavish outlet will come up in Bangalore by October; men in Delhi will be able to enjoy this service from December, whereas Mumbai will have to wait till March or April of next year.